Lab grown diamonds are “real” diamonds that share the same chemical composition, optical properties, and physical features as natural diamonds, meaning they have the same brilliance, hardness, and allure, with the only difference being their origin - they are grown in a lab instead of mined from the earth; making them eco-friendly, conflict free and more affordable option for jewellery.

Identical to natural diamonds:
When examined with the naked eye, lab-grown diamonds are virtually indistinguishable from natural diamonds.
Same grading system:
Both natural and lab-grown diamonds are graded using the same "Four Cs" - cut, colour, clarity, and carat weight by reputable gemmological labs like IGI, GIA
Ethical benefits:
Choosing lab-grown diamonds can be considered a more ethical choice as it avoids the environmental and social concerns associated with diamond mining
Lower cost:
Generally, lab-grown diamonds are significantly cheaper than natural diamonds of the same size and quality.